L’Heure Bleue by Guerlain


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"The Sun has set, yet night has not yet fallen.
It is the uncertain hour. In a light of deepest blue,
everything – the rustling leaves, the lapping waves –
is focused to express a love, a kindness, an infinite tenderness.
Suddenly, man is in harmony with the world of things,
within the time of a moment, the time of a perfume."


- An epiphany to Jacques Guerlain, regarding the moment he was inspired to create L’Heure Bleue.



L’Heure Bleue is the French expression for the “Blue Hour”, the twilight period every morning and evening, when it’s neither full daylight, nor complete darkness of the night. Hence, the lines above.

Launched in 1912, L’Heure Bleue was created by Jacques Guerlain as a gift for his wife, Lily. Demonstrating extraordinary artistry, L’Heure Bleue’s creator made heavy and rich products seem light and fresh.

In a perfume whose heart is dominated by Carnation and Anise, one expects a smell that is heavy, rich and sultry, but, here, one finds a fresh floriental, which is feminine and delicate, yet has the power to stand out in a room.

A powdery base note of Iris, Musk, Tonka Beans, Heliotropes and Vanilla, the sensual heart of Carnation, Aniseed, Rose and Tuberose, and finally the top note of fresh orange flowers and Bergamot, makes L’Heure Bleue a very clever perfume.

“I’m shy”, says the powdery Vanilla base.
“Draw close”, says the sensual Anise heart.
“I’m sensual”, says the musk.

No wonder men are hooked!



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